Verb vs Noun

Verbs are more important than nouns. Verb implies action, the dynamics, the give and take, stimuli and response, input and feedback, trial and error. Noun, on the other hand, tends to focus on the snapshots, the static, the labels, the stigmatized definitions. With the help of noun we simplify this world, categorize phenomena and ideas, make (casual) connections among them whenever possible. Along this process of Platonifying the world around us, however, we risk losing the texture of reality, its nuance, its colorfulness. Verb gives us a more solid footing on an empirical ground, learning from our mistakes and updating our prior knowledge with new developments.

For that matter we ought to pay more attention to the "living" of our live, not the live itself. We should favor the studying over studies, organizing over organizations, loving over love.

One of Weick's catchy phrase is "Leap before you see" -- exactly the opposite of conventional wisdom of "See before you leap". The essential point here is, unfortunately, especially in a complex situation, we can not see until we act.